origin of alex carter
 

Chelsey Alexandrea Carter-Sanders native to Saint Louis, MO, owner of Alex Carter brand is based in Chicago, IL. The Alex Carter brand name originates from the designer, Chelsey being one of the only people in her college course—Concept Line Development—to receive an ‘A’. This is when Carter’s love for story telling and the foundation for conceptualizing ideas began. Her professor at the time, advised her that being an American Designer, keeping brand names short and sweet would be within the best interest of the longevity of the brand. After briefly experiencing the modeling industry, Carter noticed the mispronunciations of nearly every designer for years on end. The final decision was made during Christmas break visiting family and talking with her Uncle Mike to keep it “short and sweet”. Later she realized Alex Carter read gender fluid. “Believe it or not, there are men and women out there who don’t like the idea of their same sex telling them what to wear” to quote the designer herself. This fluidity permitted a mystery early on in her career with her customers. The origin of the Alex Carter brand name matches the symbolism of its slogan—bridging the gap between simplicity and edge.